Greenfield Global Appoints Jimmy Bookstore as VP of Beverage Alcohol Ingredients

Greenfield Global Adds Industry Leader Jimmy Bookstore as Vice President of Beverage Alcohol Ingredients

SHELBYVILLE, Ky., February 3, 2025 – Greenfield Global, a leading global producer, manufacturer and distributor of high purity and specialty alcohols, solvents, and custom solutions, announced today the appointment of Jimmy Bookstore as Vice President of Beverage Alcohol Ingredients. Widely recognized as an expert in product development and TTB regulations, Bookstore brings over 30 years of unparalleled experience from industry leaders Brown-Forman and Bacardi-Martini. For the last five years he also served as Chair of the Technical Committee for the distinguished industry association DISCUS, the Distilled Spirits Counsel of the United States.

In his role as Vice President of Greenfield’s Beverage Alcohol Ingredients division, Bookstore will lead efforts to guide Greenfield’s customers in leveraging the company’s broad selection of alcohol-based ingredients to optimize product development, reduce costs, and innovate. His wealth of knowledge in production innovation, process engineering and regulatory compliance will enable Greenfield’s customers to achieve enhanced product performance and sustainable growth.

“Jimmy’s deep industry expertise, combined with Greenfield’s decades of production excellence and solution-driven focus, represents a game-changing partnership for the beverage industry,” said Howard Field, CEO Greenfield Global. “His leadership will help us deliver even greater value to our customers and reinforce Greenfield’s position as a trusted partner in product development, as our customers continue to impress us with their creativity and innovations. Our expansion plans and new product offerings for the beverage industry directly align with Jimmy’s expertise.”

Throughout his previous roles with Brown-Forman and Bacardi-Martini, and over 5 years as DISCUS Technical Chair, Bookstore has demonstrated technical expertise in bringing products from concept-to-shelf and in manufacturing optimization and brings extensive experience with TTB procedures. He is also deeply connected within the industry as an active member of SpiritsEUROPE, the Scotch Whisky Association and the Kentucky Distillers’ Association. Bookstore’s unique combination of strengths will play a pivotal role in advancing Greenfield’s position as a trusted partner for both existing and new customers.

“I am thrilled to join Greenfield Global and collaborate with a team that shares my passion for excellence and innovation in the beverage alcohol sector,” said Jimmy Bookstore. “Combining my experience as a producer of finished spirits with Greenfield’s significant distillation assets, robust supply chain, and excellent quality systems creates an exciting opportunity to develop unique solutions for our customers. This move also allows me to use my skillset more broadly in the industry, which is exciting.”

This strategic hire underscores Greenfield Global’s dedication to innovation and its vision for continued growth in the beverage alcohol segment. By combining Bookstore’s expertise with its state-of-the-art facilities and unwavering commitment to quality, Greenfield Global is poised to drive forward as an industry leader, delivering tailored solutions that meet the evolving needs of its customers.

About Greenfield Global

Since 1989, Greenfield Global has been a leading producer and supplier of high-purity alcohols, specialty solvents, custom blended solutions and fuel ethanol to businesses worldwide, ranging from Fortune 500 companies to sole proprietorships.

Greenfield’s primary markets are beverage alcohols, life science, food, flavor, fragrance, personal care, industrials and renewable fuels. Annually, the company fulfills over 35,000 orders in more than 50 countries through its extensive global supply chain, which includes 5 alcohol distilleries, 5 blending and packaging facilities, and 9 warehouses allowing Greenfield to deliver within 1-3 days.

Greenfield’s expertise in sustainable ethanol production helps clients decarbonize, and its team of researchers and engineers continue to lead the industry in finding new and innovative ways to improve sustainable production practices.

Greenfield Global is dedicated to unlocking the potential of people, partnerships and nature to accelerate sustainable solutions for the health of the planet.

Media Contact
Jodi Zamore
Vice President, Marketing and Communications
jodi.zamore@greenfield.com